Publications:
Managing the Culture of Diversity: National and Cultural Identities as the basis of Sustained Competitive Advantages in Globalised Markets
Andrejs Chirjevskis,
Iveta Ludviga

This paper aim is to present the close interconnectedness of the issues of the cultural identity and globalization and reveal opportunities how business can benefit from current situation.

Article: Print

 $US10.00

Article: Electronic

 $US5.00